Why it’s important to have good designs for your business

1. Builds strong First impressions

Good design creates a strong first impression and who doesn’t love a good first impressions. Especially when you are a new business or an evolving business. You want that strong impact!

2. Helps your business stand out

Good design is a strong brand that makes you stand out from your competitors. As a business you don’t want to blend in, you want to stand out. Every company, no matter what industry you’re in will have a competitor.

3. Leads you towards your ideal customers

Good design and branding when done well, will help customers understand who you are. In return this is how your customers will connect with you. When we say design, we don’t just mean your logo or brand colours. It leads onto other assets material like your imagery, illustrations tone of voice and many more!

4. Creates consistency

Good design means you have a strategy, you have a direction. To make the message and your purpose clear, a good design also shows brand consistency.

5. Increases your company value

Good design is an investments, it’ll get you that first impression. Which then generates interest and in turn, this is a sales opportunity that could possibly generate a conversion!

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6 things about brand archetypes and how to use them

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Treat your brand like a person