Mama Chiu

Branding | Student Brief

Joanna, the owner of Mama Chiu has a passion for authentic Malaysian food (inheriting skills from her grandmother) and wanted to share her love and hearty meals around Brisbane. So she decided to start her own food truck business and wanted someone to help her brand this new business.

Her request was to show authenticity but steer away from the norm (i.e. having dragons, chopsticks or lanterns) and to portray this we have chosen to display this through colour and illustrations. Art work was derived from the interactive murals in Malaysia and the colours were from the common spices used in Malaysian cooking.