New York Public Library


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The New York Public Library was established over 100 years ago and is now an essential provider of free books, information, ideas, and education for all New Yorkers. They are also the nation’s largest public library system.

The clients had a request to promote more visits and also to encourage more people to sign up to their Library to use their resources without using the stereotypical images such as flying books.

This campaign was to encourage people to “Expand Your Horizon”and this was illustrated through pixelated graphic elements and type.

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