Total Body Flow
Total Body Flow that is more than “just” yoga.
The Idea
The business is flow and movement for an inclusive athletic target audience. We’re here to break the barrier and stereotype that yoga is for relaxation and the slower days.
Yoga can be for strength and conditioning and for all genders, especially for those train on more intense workouts such as martial arts and heavy weight lifting.
We’re here to introduce the unseen rebellious, strong and bold side of yoga! Pushing you to new limits that you never thought you could reach.
The Challenge
Needing to feel sophisticated, strong and clean but not conform to the standard look and feel of other Yoga studios out there. Along with building a brand that is well put together without looking too rough even though the target audience is generally for people in the combat sport or athletic industry.
